We're an independent studio launched in 2023, and based in Charlotte, NC. We're your silent partners in creating custom luxury experiences. Purple Reyn helps bring back ease and comfort to your lifestyle. We make your time unf***wittable.
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Our core values
Customer centric
For the trailblazing trendsetters of living good - yes, we mean you - we roll out the red carpet. No more tearing your hair out trying to pick between restaurants or pin down the perfect travel partner. We've got you covered.
Transparency and authenticity
At our core, we are a coalition "good vibe" guardians, ensuring your service is robust, you feel a personal touch, and every adventure brings a chorus of "oohs" and "ahhs".
Confident and Sexy
Our ensemble of expertise? A symphony of strategy, a parade of planning, and a dash of daring that sets our brand apart from the rest. We untangle the messiness of life demands so you live with confidence.
Reyna McHetz, Founder
Where we provide guidance
Lack of time
There's not enough hours in your day to achieve your vision, and its starting to affect your peace of mind.
Planning stress
You're attending so many outings, it would be nice to dress up and show up with no thinking involved.
Another set of hands
You're doing everything by yourself because you can't trust anyone to "do it like you would".
Stories of success
Senior technology executive
Reyna’s extremely kind, and has a genuinely big heart. She follows through on tasks and invests effort to make sure things are done right.
Lewis W.
Senior Director of Hardware Engineering
Sealed Air Corporation
Small business owner
Thank you Goddess of consultations! You helped me have a much clearer idea of my business plans!
Mathias J.
Founder & CEO
Simple Mount and Build LLC.
Digital product executive
Everyone loves the new designs and the direction we are heading in and it would not have been possible without Purple Reyn 🙂
Matt W.
Principal Program Manager
Microsoft
Startup executive
Reyna is an exceptional UX leader with a keen eye for UX opportunities and a deep understanding of how design impacts both customers and development teams.
Rahul K.
Principal Engineering Manager
A-DL
Accessible banking executive
I really enjoyed working with Reyna & co., I did accessibility reviews of her proposals, and she was eager to get critiques and make the designs better for all of our users, including those with disabilities.
Miranda C.
Senior Director of Accessibility
Truist
Digital design leader
After collaborating with Reyna, the buy now improvements to Xbox checkout experience grossed ~$5 million dollars from 2022-2023. Would not have been possible without you!